Why the highbudget business model big hits and big risks is here to stay. Click and collect from your local waterstones or get free uk delivery on orders over. Blockbusters hitmaking, risktaking, and the big business of. Hitmaking, risktaking, and the big business of entertainment. Every textbook comes with a 21day any reason guarantee. Because people are inherently social, the harvard business professor anita elberse points out, they generally find value in reading the same books. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters photograph by dina rudick the boston globe via getty images in 2006, chris anderson, then editor of wired magazine, published the long tail. Meanwhile, gravity is the movie on everyones lips, but will we learn the. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is by craig fehrman globe correspondent, october, 20, 12. Anita elberse on the big business of blockbusters harvard.
This notion now governs consumer markets, from restaurants and hotels to electronics. Why blockbusters are taking over the arts the boston globe. Blockbusters, by one of harvard business schools most popular professors anita elberse, looks to answer the question of what lies behind the risktaking, hitmaking and big business of entertainment. The latest business management research and ideas from hbs faculty. Blockbusters is a highly readableif slightly discursive book. Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill. Blockbusters blockbusters blockbusters is a book written. Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Download for offline reading, highlight, bookmark or take notes while you read blockbusters. Its focus moves from case study to case study as elberse builds her case for the blockbuster strategy. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a uniquely competitive and unpredictable market.
The book is well researched and loaded with examples. Hitmaking, risktaking, and the big business of entertainment, due out oct. Why the future of business is selling less of more. But she has spared us most of the heavyduty econometrics aiming for a blockbuster book. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a.
Anita elberses new book, blockbusters, examines the strategy behind making and. Anita elberses blockbusters is one of the most recent examples of that renewed scholarly attention. In blockbusters, professor anita elberse argues that a blockbuster strategy a board formula that. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Hitmaking, risktaking, and the big business of entertainment ebook. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is.
Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me. Anita elberse discusses the benefits of a blockbuster strategyinvesting big money into a few top products. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of har. Blockbusters blockbusters blockbusters is a book written by. The book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Harvard business school professor anita elberse on. In its place is the old chart showing a few big hits and a million misses, a world dominated by.
Anita elberse describes the history of how blockbuster products and star entertainers were built. We have you covered with 247 instant online tutoring. Why big hits and big risks are the future of the entertainment business. Nov 04, 20 elberses research has now culminated in the publication of her first book, blockbusters. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Academic elberse explains the entertainment industrys. Elberse s research has now culminated in the publication of her first book, blockbusters. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20. Harvard business school professor anita elberse just may have the coolest job on the planet. Elberse shifts gear every so often to discuss theory and the research findings of other academics and industry experts.
Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. Whether it is a bestselling novel, a video game, or a hightech toy, blockbusters play a big part in american society. Rent blockbusters hitmaking, risktaking, and the big business of entertainment 1st edition 9780805094336 and save up to 80% on textbook rentals and 90% on used textbooks. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster products. According to elberses statistical scrutiny of the film, music and publishing businesses, it generally makes sense in marketing to bet big on a few blockbuster. Anita elberse s blockbusters isnt your average book. Hitmaking, risktaking, and the big business of entertainment, the harvard business school. Anita elberse s new book, blockbusters, examines the strategy behind making and marketing megahits. If youve ever read arguments about whether leaders are made or born, youll love this. View test prep blockbusters from literature alt 401 at kenyatta university. Harvard professor of business administration anita elberse introduces her book, blockbusters. This nonfiction study of the economics of entertainment especially in the. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and.
Blockbusters have dominated the multiplex in recent years because despite the megaflops, the hollywood studios found them on average to be a surefire strategy for minting money. This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. The blockbuster, then, is desirable on social grounds, as well as what this book spends most of its length arguing on economic grounds. Fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those. Movies like the dark knight or the harry potter series are touted as blockbusters bigbudget spectacles sure to make box office bank. In blockbusters, anita elberse argues that the blockbuster strategya broad formula that assumes investing in big potential winners will account for a disproportionate share of returnsnow governs consumer markets, from restaurants and hotels to electronics. The story of the entertainment blockbuster model and why it isnt going anywhere. Solved in blockbusters, professor anita elberse argues that. Elberse has studied american football and basketball and european soccer, and found that selling pro sports has much. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. Anita elberse s blockbusters is the formal announcement of the death of the long tails premise.
Oct 15, 20 the story of the entertainment blockbuster model and why it isnt going anywhere. This week, john and craig go big to look all things blockbuster. But in her new book blockbusters, elberse argues that for. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Oct 15, 20 fortunate readers of the book are claiming that anita elberses blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Why the long tail is dead and gobig strategies pay off anita elberse turned the long tail on its head during her keynote at the futurem conference hosted by mitx in boston. Rent blockbusters 1st edition 9780805094336 today, or search our site for other textbooks by anita elberse. Anita elberse s blockbusters is one of the most recent examples of that renewed scholarly attention. Buy blockbusters by anita elberse from waterstones today. Why blockbusters are not the wave of the future deep media. May 01, 2014 blockbusters is a highly readableif slightly discursivebook. Why big hits and big risks are the future of the entertainment business ebook written by anita elberse. The harvard business school professor is certainly interested in the industrys success and profitability.
A harvard professor knows why the bloated blockbuster will. In this book, drawing on my case studies and other research on the worlds of media and sports, i explain a powerful truth about the fiercely. Though the safer course might appear to involve making a larger number of pictures at smaller budgets, she writes, content producers cant afford to walk away from. In an exclusive excerpt from anita elberse s book blockbusters. Then read it again for elberses model, which explains the process by which hits and stars are made.
Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits. Anita elberse on the big business of blockbusters harvard magazine. Risktaking, and the big business of entertainment anita elberse, renee. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Librarything is a cataloging and social networking site for booklovers all about blockbusters. Elberses research has now culminated in the publication of her first book, blockbusters, in which she makes a. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. In the digitized world, theres more money to be made in niche offerings than in blockbusters. Oct 07, 20 the answer, says harvard business school hbs professor anita elberse, is a strategy by successful executives across the entertainment world to place highstakes bets on a handful of highpriced projects with toptier talent the blockbusters rather than distributing resources over an array of lowercost vehicles. Blockbusters hitmaking, risktaking, and the big business. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive. Anita elberse is the lincoln filene professor of business administration at harvard business school. Hitmaking, risktaking, and the big business of entertainment henry holt, which is a response to andersons longtail theory, and in many ways a.
She has published more than four dozen indepth case studies on companies and personalities in the world of entertainment, and one book, blockbusters. Anita elberse, backed by a picture of basketball superstar lebron james, an important figure in her book blockbusters. She tells nprs renee montagne that content companies publishers, movie studios and the like. Anita elberse at the blockbusters book party photo credit. Shes made a career out of studying and figuring out why the biggest names in film, content publishing, music and sports have been so successful.
Hitmaking, risktaking, and the big business of entertainment by anita elberse 574 ratings, 3. First, anita elberse s new book blockbusters argues that giant movies are a comparatively safe bet for hollywood. Tim robey takes issue with anita elberses argument that, when it comes. If you enjoy reading about how the entertainment business makes money this is the book for you. Hitmaking, risktaking, and the big business of entertainment, in which she makes a bold, if slightly. While quite riskya few blockbuster flops can bring a company to ruinthe strategy is the best bet for entertainment companies to succeed over the long run, according to anita elberse, the lincoln filene professor of business administration at harvard business school.
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